A trademark is a symbol that identifies the source of a product or service. It can be as simple as a word, phrase, design, logo, sound or even a smell, as long as it is something you can sense. At the Boston law offices of Altman & Martin, we help companies throughout New England protect the trademarks that businesses rely on.
Protecting Your Intellectual Property
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Is your product easily identified with a particular logo, sound or color? If so, you want to protect that trademark to make sure your business is the only one profiting from it. While most trademarks are phrases or logos, some of the most well-known ones are smells and colors:
- Harley Davidson had a trademark registration for the sound of its motorcycle’s exhaust.
- NBC has a trademark registration for the sound of its bells.
- Owens-Corning has a trademark registration for the color pink fiberglass insulation.
In the United States, you acquire a trademark right by simply using your trademark. You do not need a registration to have rights in a trademark. You can apply and receive a federal registration that provides you with more rights and protection, but you will not receive your registration until you have actually started using the trademark.
Whether you have been using a particular trademark for years or you have a new trademark that you want to protect, an experienced lawyer can guide you through the entire trademark application process.
It is also important to understand that a trademark is for a particular type of product or service. Your trademark rights do not stop someone else from using the same or a similar trademark for a completely different product or service.
If you want to obtain a trademark overseas, our attorney can help you obtain an international trademark.
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Are you ready to protect your trademark rights? Located in downtown Boston, our offices help businesses throughout New England with trademark registration. Our offices are open during normal business hours, and we also schedule evening and weekend appointments. Contact us today for a free initial consultation.
